A new assessment of Kelowna’s creative sector demonstrates major growth since it was last studied in 2010 and an economic impact of approximately $339 million dollars annually. The Kelowna Creative Sector Economic Impact Study was presented by Vann Struth Consulting to Council today, as well as at a luncheon with the arts, culture and business community, highlighting the impact of the creative sector on Kelowna’s economy.
Some highlights from the report include:
Kelowna’s creative sector more than doubled in size from 2009 to 2018
1.5 million people per year, or just over 4,000 people per day on average, attend some type of cultural facility or event
3,168 full time employees work in the creative sector, up from 1,279 in 2009
60% of those working in the creative sector are self employed
In 2018 alone, 380,000 volunteer hours were contributed to arts, culture and heritage organizations
There are 626 creative sector establishments in 2018, up from 342 in 2009
The creative sector saw an income growth of 43% from 2009-2018
“The information garnered through this report is essential as we work to update the Cultural Plan,” said Christine McWillis, Cultural Services Manager. “The findings not only showcase rapid growth within the creative sector, but also emphasizes how new media and digital arts are playing an increasing role in economic growth, especially in the number of employees working in the sector.”
The last report of this nature was completed in 2010 providing insights into several aspects of the creative sector. The assessment includes analysis of available statistical data, a confidential online survey, and information from public sources to generate estimates of employment, revenue, and income.
Just click on the image to see the entire report